Confessions of a Business Owner

Debbie Whitaker
Improving profitability through systems


In business we don’t know what we don’t know and unless we are surrounded by the right people to guide us, we can struggle.

This webinar will give you insight into the simple tools and systems that you can adopt to become more effective, more efficient and have crystal clear clarity on your performance so you can make informed investment decisions.

Debbie is a rare breed of accountant that actually embeds herself in her client’s business and gets under the surface to understand and address what challenges they have to help them improve profitability and visibility of their future performance. Hence she founded Not Just Numbers.

By watching this previously recorded webinar you will:

  • Understand what purpose drives Debbie and her team
  • Learn what tools and apps you can be adopting to systemise your business
  • Understand why you need clear management information
  • Be clear what the benefits of simple, quick access MI provides

Debbie Whitaker, Not Just Numbers

Our clients wanted more than just accountancy. We looked into their systems and discovered how much time they were wasting managing their numbers.

We decided to build an accountancy firm that changes how you work, and utterly transforms your relationship with your numbers. Every day.

Our systems geek, our Xero fanatic, our illustrious leader. Debbie is the heart and soul of Not Just Numbers and its phenomenal growth.

Beginning her career in construction industry in 1983, Debbie quickly rose from junior accounts clerk to FD, working with multiple companies within the portfolio and realising her love of working with SMEs. She loves to make a difference and help people streamline their processes. Systems geek doesn’t even come close.

Setting up Not Just Numbers in 2011 has given Debbie the platform to create an accountancy firm that truly cares. It’s not about historic figures, tax returns and payroll. Debbie wants to speed you up, make you efficient and help plan your future financial growth. “

© Tendo 2020